You just can't get too focused on worrying about what's going to happen in the next quarter. You have to worry about where the business is headed long-term.

- James Sinegal

James Sinegal, the founder of Costco, emphasizes the importance of long-term thinking in business. He advises against getting too caught up in short-term worries and instead encourages entrepreneurs to focus on the bigger picture.

Sinegal's quote highlights the need for entrepreneurs to adopt a long-term perspective, prioritizing the overall direction of their business over short-term gains.

As the founder of Costco, Sinegal's words are particularly relevant to the retail industry, where short-term pressures can be intense.

James Sinegal is the founder of Costco, a multinational retailer known for its low prices and high-quality products.

Entrepreneurs can apply Sinegal's advice by setting long-term goals and prioritizing investments that align with those goals.

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