In the old days, a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout, as a way to find fans who wouldn't have ordinarily come across their genre of music.

- Alexandra Patsavas

The quote highlights the shift in perception towards TV syncs, from being seen as uncool to being viewed as an opportunity to reach new fans. This change in attitude has led to a greater willingness among artists to collaborate with brands and appear in TV shows and commercials.

The quote emphasizes the importance of embracing new platforms and audiences, rather than being resistant to change. It suggests that artists should be open to exploring different mediums to reach their fans and grow their audience.

The quote likely refers to the early 2000s, when TV syncs became more common and artists like indie rock bands began to see the value in collaborating with brands. This shift was likely driven by the rise of reality TV and the increasing importance of music in advertising.

Alexandra Patsavas is a music supervisor and producer who has worked on numerous TV shows and films. She is known for her work on the TV series 'Grey's Anatomy' and 'The O.C.', as well as the film 'The Twilight Saga'.

The quote's message can be applied to various industries beyond music, such as film, literature, and even business. It encourages creatives to be open to new opportunities and platforms, rather than being resistant to change.

The quote does not mention any specific criticisms or controversies surrounding TV syncs, but it can be argued that some artists may feel that collaborating with brands compromises their artistic integrity. However, the quote suggests that this collaboration can be a valuable way to reach new fans and grow an audience.

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