But having said that, there's also a sea change in attitude towards media.
The quote highlights a shift in public perception towards the media, acknowledging that there is a change in attitude towards the way information is consumed and disseminated.
The quote emphasizes the significance of this shift, suggesting that it is not just a fleeting change, but a fundamental transformation in the way people interact with the media.
The quote is set against the backdrop of a rapidly changing media landscape, where the rise of digital media and social platforms has dramatically altered the way people consume and engage with information.
Robert McChesney is a prominent media scholar and historian, known for his work on the history of media and communication. He is a professor at the University of Illinois and has written extensively on the impact of technology on society.
The quote's emphasis on the need for a 'sea change' in attitude towards media suggests that individuals and institutions must adapt to the changing media landscape, embracing new technologies and platforms to effectively communicate and engage with audiences.