I prefer design by experts - by people who know what they are doing.
Donald Norman, a renowned design expert, emphasizes the importance of expert design in his quote. He believes that when experts design, they create products that are intuitive, user-friendly, and effective. This approach ensures that the design is not only aesthetically pleasing but also functional and easy to use.
Norman's quote highlights the value of expertise in design. It suggests that when experts are involved in the design process, the outcome is more likely to be successful and meet the needs of the users.
The quote is relevant to the design field, particularly in the context of the 1980s and 1990s, when Norman was actively involved in the design community. His work focused on human-centered design, which emphasized the importance of understanding user needs and behaviors.
Donald Norman is a prominent design theorist and researcher. He is known for his work on human-centered design, cognitive psychology, and user experience. Norman has written several influential books on design and has received numerous awards for his contributions to the field.
The quote has practical applications in various design fields, such as product design, user experience (UX) design, and human-computer interaction. It emphasizes the importance of involving experts in the design process to create products that are user-friendly and effective.