Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

In the modern media age we are rarely surprised by what we see. Whether it's on television or film or in the theatre, everything is so advertised, so trailed, that most entertainment is merely what you thought it was going to be like.

- Rowan Atkinson

Rowan Atkinson, the British comedian and actor, shares his thoughts on the predictability of modern entertainment. He notes that the constant advertising and promotion of movies, TV shows, and theater productions make it difficult to be surprised by what we see. Atkinson argues that this predictability can lead to a lack of excitement and anticipation. He suggests that the surprise and excitement of entertainment can be regained by embracing the unknown and being open to new experiences.

Atkinson's quote highlights the importance of surprise and excitement in entertainment. It emphasizes the need for unpredictability and the value of being open to new experiences.

The quote does not provide specific historical context, but it can be seen as a commentary on the changing media landscape of the late 20th and early 21st centuries.

Rowan Atkinson is a British comedian, actor, and writer, best known for his work on the popular TV show 'Mr. Bean.' He has also appeared in various films and stage productions.

The quote can be applied to everyday life by being open to new experiences and embracing the unknown. It can also be applied to the entertainment industry by seeking out new and unpredictable forms of entertainment.

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Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

Quote by Rowan Atkinson