Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

Computers are to design as microwaves are to cooking.

- Milton Glaser

This quote highlights the limitations of computers in the creative process, likening them to microwaves that can only reheat food, not cook it from scratch. It emphasizes the importance of human intuition and creativity in design.

The quote underscores the role of computers as tools that can aid but not replace human creativity. It encourages designers to think critically about the limitations of technology and the importance of human touch in their work.

The quote is a commentary on the rise of computer-aided design in the 1980s and 1990s, when designers began to rely more heavily on software to create and manipulate designs.

Milton Glaser is a renowned graphic designer, artist, and educator. He is best known for designing the iconic I NY logo and co-founding the design firm Push Pin Studios.

The quote can be applied to various design fields, such as graphic design, architecture, and product design, where human creativity and intuition are essential in creating innovative and effective designs.

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Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

Quote by Milton Glaser