IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.

- Gary Vaynerchuk

Gary Vaynerchuk, a well-known entrepreneur and author, shares his thoughts on the importance of observing people's behavior in everyday situations, such as shopping at Whole Foods. He emphasizes the value of understanding human interactions and behavior in the digital age.

Vaynerchuk's quote highlights the significance of observing human behavior in the digital age, where people interact with their smartphones in various settings. It emphasizes the importance of understanding these interactions to better navigate the digital landscape.

The quote does not have a specific historical context, as it is a commentary on modern-day human behavior and the impact of technology on our interactions.

Gary Vaynerchuk is a successful entrepreneur, author, and speaker. He is known for his expertise in digital marketing and his ability to connect with people through his engaging personality and storytelling.

Understanding human behavior in the digital age can have practical applications in various fields, such as marketing, customer service, and product development. By observing how people interact with their smartphones, businesses can gain valuable insights to improve their products and services.

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Quote by Gary Vaynerchuk