Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

There's one Baldessari work I genuinely love and would like to own, maybe because of my Midwestern roots and love of driving alone. 'The backs of all the trucks passed while driving from Los Angeles to Santa Barbara, California, Sunday, 20 January 1963' consists of a grid of 32 small color photographs depicting just what the title says.

- Jerry Saltz

This quote from Jerry Saltz describes a photograph by John Baldessari that captures the monotony of driving on a long road trip. The work features a grid of 32 small color photographs showing the backs of trucks that passed while driving from Los Angeles to Santa Barbara, California, on a Sunday in 1963. The piece is a meditation on the banality of everyday life and the beauty in the mundane.

The photograph is a commentary on the monotony of daily life, highlighting the ordinary and the overlooked. It encourages the viewer to appreciate the beauty in the everyday and to find meaning in the mundane.

The photograph was taken in 1963, a time when the United States was experiencing significant social and cultural change. The work can be seen as a reflection of the era's fascination with the ordinary and the everyday.

Jerry Saltz is an American art critic and journalist. He is known for his insightful and engaging writing style, which has made him a respected voice in the art world.

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Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

Quote by Jerry Saltz