Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

- Edward de Bono

Edward de Bono, an Irish physician and philosopher, emphasizes the importance of perception in shaping our thoughts and emotions. He argues that most errors in thinking stem from errors in perception, and that by changing our perception, we can change our emotions and gain new insights.

De Bono's quote highlights the significance of perception in influencing our mental processes. He suggests that by recognizing the role of perception in shaping our thoughts and emotions, we can gain a deeper understanding of ourselves and the world around us.

Edward de Bono's work on perception and thinking dates back to the 1960s. His ideas were influenced by his experiences as a physician and his interest in psychology and philosophy.

Edward de Bono was born in 1933 in Malta. He studied medicine at Trinity College in Dublin and later became a lecturer at the University of Malta. He is known for his work on creative thinking, problem-solving, and the development of the concept of lateral thinking.

De Bono's ideas on perception and thinking can be applied in various aspects of life, such as personal growth, decision-making, and conflict resolution. By recognizing the role of perception in shaping our thoughts and emotions, we can develop more effective strategies for achieving our goals and improving our relationships.

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Quote by Edward de Bono