Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

- Thomas J. Watson

Thomas J. Watson, the founder of IBM, emphasizes the importance of good design in business. He believes that design should serve people, not just be aesthetically pleasing. This quote highlights the significance of human-centered design in the corporate world.

Watson's quote underscores the need for businesses to prioritize people's needs and experiences. It encourages designers to focus on creating solutions that are both functional and pleasing to the eye.

The quote was likely written during the early days of IBM, when the company was establishing itself as a major player in the technology industry. Watson's emphasis on good design reflects the growing importance of design in the corporate world.

Thomas J. Watson was a pioneer in the field of technology. He co-founded IBM in 1911 and played a crucial role in the company's early success. Watson was known for his innovative approach to business and his commitment to excellence.

This quote has practical applications in various industries, including technology, healthcare, and education. By prioritizing people's needs and experiences, businesses can create more effective and user-friendly products and services.

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Design Beyond Craft book cover

New Kindle book by Alexander Shalymenov

Design Beyond Craft

Design is not decoration. It is judgment. This book explores the human decisions behind good design, from first principles to the age of AI.

View on Amazon

Available now as a Kindle Edition on Amazon.

Quote by Thomas J. Watson